Rare Roots Clothing 1 Page Business Plan

High end street wear Business Plan

Rare Roots Clothing 1 Page Business Plan

Overview

Rare Roots Clothing has a clear business objective to develop, produce, promote and distribute High end street wear products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Rare Roots Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Styling customers in high end and street wear. This is a critical issue for our selected target market of Youth and Adults.

The Value Proposition

Rare Roots Clothing is uniquely positioned to deliver value to Youth and Adults. "Rare Roots Clothing is a high end street wear company that is affordable and expensive." In order to be deliver on this value proposition, we have products that are designed and produced In house and sold at a affordable retail price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the High end street wear market. We consider our key competitors to be: Grp Fly, Been Trill, HBA, opolis clo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Grp Fly, Been Trill, HBA, opolis co by offering hand made clothing, affordable prices, some one of a kind pieces, original designs, and a diverse aesthetic .

Key Strategies

Over the next 6 months our focus will be to gain Investors, promotion, and selling merchandise . This task will be undertaken in the context of our broader strategy to Getting into at least 5 stores. Have a pop up shop. Website with at least 50 products. Attend trade shows around the U.S. Launch party. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch label , Develop personal clientele of 50, and open boutique store

About this document
High end street wear Business Plan
This document was created by Cersten of Rare Roots Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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