Ann Blanco 1 Page Business Plan
Overview
Ann Blanco has a clear business objective to promote Real Estate services. These services have been developed over 12 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ann Blanco has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Address the needs of seniors. Ask constantly during the transaction are you happy with the way things are going, is there anything I could do to make improvements?. This is a critical issue for our selected target market of Sellers looking to upgrade..
The Value Proposition
Ann Blanco is uniquely positioned to deliver value to Sellers looking to upgrade.. "Ann Blanco will I have years of experience selling homes & have my clients needs first.." In order to be deliver on this value proposition, we I love what I do & enjoy all the details associated with selling a home. Communicating with all parties in the transaction is paramount to a smooth escrow.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate market. We consider our key competitors to be: Century 21, Keller Williams, Dickson Podley, North Hills, ReMax & Brookshire Hathaway.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Century 21, Keller Williams, Dickson Podley, North Hills, ReMax & Brookshire Hathaway. by Ann has many years working in the communications industry & Real Estate field working with CFO's & she has years of negotiation experience. She is not afraid to negotiate in her clients best interest. She has a fiduciary relationship at all times..
Key Strategies
Over the next 6 months our focus will be to Contact each contact at least once a month in writing, via mail or email. Also to review my contact list & input all contacts into Smart Desk. Also more personal hand written cards to homes that look shabby, had a new landscape put in, any reason to contact them. . This task will be undertaken in the context of our broader strategy to News letter
Email
Call
Visit with small gift
Hand written cards . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Personal Logo Cards Launch Annies newsletter with unique Glendora info CMA's once a year - courtesy CMA
About this document
Real Estate Business Plan
This document was created by Ann of Ann Blanco using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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