Profit source 1 Page Business Plan
Overview
Profit source has a clear business objective to promote Mobile marketing products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Profit source has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Market to more potential customers. This is a critical issue for our selected target market of Car dealerships.
The Value Proposition
Profit source is uniquely positioned to deliver value to Car dealerships. "Profit source will Gives you a direct line to potential customers in a way that no other form of marketing can." In order to be deliver on this value proposition, we We provide two things. A marketing system and a point of purchase system. Used together it is the most powerful form of marketing available today. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile marketing market. We consider our key competitors to be: Timtom.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Timtom.com by We use multiple advertising techniques to increase the effect of our marketing system.
Key Strategies
Over the next 6 months our focus will be to Create a sales system for multiple sales people. This task will be undertaken in the context of our broader strategy to Work with 60 different dealerships. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sign up our first dealership sign up 30 dealerships work with over 60 dealerships
About this document
Mobile marketing Business Plan
This document was created by Jonathan of Profit source using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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