Jarrod Walker Photography 1 Page Business Plan
Overview
Jarrod Walker Photography has a clear business objective to produce Portrait photography and prints products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Jarrod Walker Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Beautiful and professional portraits in comfortable environment and personalized attention. This is a critical issue for our selected target market of Families and pet owners.
The Value Proposition
Jarrod Walker Photography is uniquely positioned to deliver value to Families and pet owners. "Jarrod Walker Photography will Provide professional portraits of any subject." In order to be deliver on this value proposition, we We are knowledgeable in all area of the process to problem solve. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Portrait photography and prints market. We consider our key competitors to be: Other photographers, hobbyists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other photographers, hobbyists by Technical background; interest in a variety of subjects and styles; advanced knowledge of Photoshop and post production .
Key Strategies
Over the next 6 months our focus will be to Build website, set up online store, distribute photo postcards . This task will be undertaken in the context of our broader strategy to Expand into traveling for event Photography, portraits on location . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website and store Calendar of appointments Rv travel studio setup
About this document
Portrait photography and prints Business Plan
This document was created by Heather of Jarrod Walker Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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