Lisie Pfeiffer Photography 1 Page Business Plan
Overview
Lisie Pfeiffer Photography has a clear business objective to produce Photographs. This service has been developed over several years with a core focus on taking pictures of families enjoying life.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lisie Pfeiffer Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To capture life's precious moments. This is a critical issue for our selected target market of Families.
The Value Proposition
Lisie Pfeiffer Photography is uniquely positioned to deliver value to Families. "Lisie Pfeiffer Photography will Capture lasting memories that will last a lifetime." In order to be deliver on this value proposition, I have a passion for photography with an eye for detail at an affordable price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photographs market. We consider our key competitors to be: Every other photographer out there. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Every other photographer out there by Eye for detail.
Key Strategies
Over the next 6 months our focus will be to Market business everywhere possible. This task will be undertaken in the context of our broader strategy to Increase revenue. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain more professional equipment, Obtain repeat customers, Get recognition for work in the media
About this document
Photographs Business Plan
This document was created by Lisie Pfeiffer of Lisie Pfeiffer Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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