Nail Frost 1 Page Business Plan
Overview
Nail Frost has a clear business objective to develop, produce, promote and distribute Acrylic & Gel Nails products and services. These products and services have been developed over years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Nail Frost has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the desire to have healthy, gorgeous and natural-looking nails. This is a critical issue for our selected target market of bold, successful, independent, image-conscientious women.
The Value Proposition
Nail Frost is uniquely positioned to deliver value to bold, successful, independent, image-conscientious women. "Nail Frost will provide a service that delivers specialized attention to individual needs and unique, glamorous nails to be desired by all." In order to deliver on this value proposition, we value the satisfaction of our client and aim for perfection. We aim to be the best in nail art couture and use Nailhouse and Biosculpture Gel systems only. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Acrylic & Gel Nails market. We consider our key competitors to be: Dream Nails, Yemaya express nail bar, Placecol, Sorbet, Butterflies hair/nail/beauty salon, Serayu Spa, Marijke Rossouw Nails & Treatments. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dream Nails, Yemaya express nail bar, Placecol, Sorbet, Butterflies hair/nail/beauty salon, Serayu Spa, Marijke Rossouw Nails & Treatments by offering the best in nail couture and pedicure treatments as well as utilizing the flawless, internationally renowned nail systems for both acrylic and gel.
Key Strategies
Over the next 6 months our focus will be to have super saver summer specials, distribute flyers and advertise and undercut all surrounding salon prices. This task will be undertaken in the context of our broader strategy to increase clientele, specialize in nail art couture, relocate premises into a prime spot and expand into new products and latest trends.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtaining at least 50 returning, satisfied customers, relocating to prime business premises and appointing 2 extra servicing employees.
About this document
Acrylic & Gel Nails Business Plan
This document was created by Angelique of Nail Frost using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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