MamaBabyBliss Melton, Belvoir and Rutland 1 Page Business Plan
Overview
MamaBabyBliss Melton, Belvoir and Rutland has a clear business objective to develop Baby Massage and Baby Yoga services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MamaBabyBliss Melton, Belvoir and Rutland has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Educating parents, providing an environment to socialise with other parents. This is a critical issue for our selected target market of Mums and babies.
The Value Proposition
MamaBabyBliss Melton, Belvoir and Rutland is uniquely positioned to deliver value to Mums and babies. "MamaBabyBliss Melton, Belvoir and Rutland will Courses to teach mums baby massage and baby yoga and techniques to aid common ailments and develop their babies systems." In order to be deliver on this value proposition, we We provide free oils, handouts, step by step guides and all of the equipment needed for the classes so mums just have to bring their babies. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Baby Massage and Baby Yoga market. We consider our key competitors to be: NCT, Surestart, peacefulsole baby massage, simply baby massage, tatty bumpkin, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NCT, Surestart, peacefulsole baby massage, simply baby massage, tatty bumpkin, by Unique award winning products, pampering mums as well as babies, all equipment provided, printed handouts provided, .
Key Strategies
Over the next 6 months our focus will be to Improve marketing strategies. . This task will be undertaken in the context of our broader strategy to Retain customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Approach barracks Find 3 suitable venues across the county Fill all scheduled courses
About this document
Baby Massage and Baby Yoga Business Plan
This document was created by Rebekah of MamaBabyBliss Melton, Belvoir and Rutland using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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