Master Brewer Enterprise 1 Page Business Plan

gourmet coffee, green tea and hot chocolate Business Plan

Master Brewer Enterprise 1 Page Business Plan

Overview

Master Brewer Enterprise has a clear business objective to distribute gourmet coffee, green tea and hot chocolate products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Master Brewer Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the oppertunity to keep drinking coffee and better there health at the same time. This is a critical issue for our selected target market of coffee drinkers.

The Value Proposition

Master Brewer Enterprise is uniquely positioned to deliver value to coffee drinkers. "Master Brewer Enterprise will provide a better and healthier coffee at an affordable price." In order to be deliver on this value proposition, our gamoderma spores in our coffee helps lower colesterol reduce high blood pressure and other health related issues. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the gourmet coffee, green tea and hot chocolate market. We consider our key competitors to be: Starbuck's, McDonalds and Subway.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbuck's, McDonalds and bojie stone. by Unique organic coffee with ganoderma mushroom extract to produce a healthier life style..

Key Strategies

Over the next 6 months our focus will be to build a team of indepent distributor's to work together to acquire more customers.. This task will be undertaken in the context of our broader strategy to Expand to other cities in the state of Missouri.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 customers produce 50 new independent distributors make $20,000 in commission volume

About this document
gourmet coffee, green tea and hot chocolate Business Plan
This document was created by James of Master Brewer Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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