Mrs Grippits non-slip grips 1 Page Business Plan
Overview
Mrs Grippits non-slip grips has a clear business objective to develop, produce, promote and distribute non-slip, washable clothing grips, for socks, tights, gloves onesies and other garments. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch and start selling the new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Mrs Grippits non-slip grips has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have safe play on non carpeted floors. This is a critical issue for our selected target market of Primarily Moms and young children.
The Value Proposition
Mrs Grippits non-slip grips is uniquely positioned to deliver value to Primarily Moms and young children. "Mrs Grippits non-slip grips will Grips that are self adhesive and permanent and fun." In order to be deliver on this value proposition, we Grips that are different characters and themes that appeal to kids. Separate from the garments so they can have the freedom of choice. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Non slip washable clothing grips market. We consider our key competitors to be: None
Grippies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None
Grippies by Fun characters and themes.
Key Strategies
Over the next 6 months our focus will be to Hire an artist. This task will be undertaken in the context of our broader strategy to Produce a new product line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Produce test samples for market research and produce and successfully sell and promote the product
About this document
Non slip washable clothing grips Business Plan
This document was created by Lucinda Haksi of Mrs Grippits non-slip grips using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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