One Shot Media Solutions 1 Page Business Plan
Overview
One Shot Media Solutions has a clear business objective to develop, produce, promote and distribute photography, videography, photo slideshows, event flyers, CD/DVD printing and duplication products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
One Shot Media Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing high quality work at affordable prices. This is a critical issue for our selected target market of people who cherish precious memories.
The Value Proposition
One Shot Media Solutions is uniquely positioned to deliver value to people who cherish precious memories. "One Shot Media Solutions will only have ONE SHOT to capture that special moment." In order to be deliver on this value proposition, our passion and creativity will enable us to deliver the best possible product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the photography, videography, photo slideshows, event flyers, CD/DVD printing and duplication market. We consider our key competitors to be: Portrait Innovations and ColorCraft Studios. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Portrait Innovations and ColorCraft Studios by providing professional quality at affordable prices.
Key Strategies
Over the next 6 months our focus will be to establish better marketing techniques. This task will be undertaken in the context of our broader strategy to expand into greater markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build website, obtain 50 new customers, and establish a well rounded portfolio.
About this document
photography, videography, photo slideshows, event flyers, CD/DVD printing and duplication Business Plan
This document was created by Antonio of One Shot Media Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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