Original drinks 1 Page Business Plan
Overview
Original drinks has a clear business objective to distribute Ginger beer products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Original drinks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sweeteners. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Original drinks is uniquely positioned to deliver value to Everyone. "Original drinks will Homemade." In order to be deliver on this value proposition, we .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ginger beer market. We consider our key competitors to be: Fentimins. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fentimins by Cheaper.
Key Strategies
Over the next 6 months our focus will be to Get stocked in shops. This task will be undertaken in the context of our broader strategy to Keep expanding
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get stocked Get customers Get big
About this document
Ginger beer Business Plan
This document was created by Jacob of Original drinks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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