High St Espresso 1 Page Business Plan
Overview
High St Espresso has a clear business objective to develop, produce, promote and distribute quality coffee products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
High St Espresso has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for quality coffee in the local area. This is a critical issue for our selected target market of employees of local businesses.
The Value Proposition
High St Espresso is uniquely positioned to deliver value to employees of local businesses. "High St Espresso will a recognisable brand that directly relates to quality coffee with a focus on high customer service." In order to be deliver on this value proposition, we our quality coffee will be unmatched in our area and it will be delivered with passion and poured with love. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the quality coffee market. We consider our key competitors to be: Brioche
Lavenders
Crave
Favourite Chair
Orange Tree Cafe
More ' ish
Serendipity
Seraphine @ The Gallery
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Brioche
Lavenders
Crave
Favourite Chair
Orange Tree Cafe
More ' ish
Serendipity
Seraphim
by A strict focus on delivering quality consistent coffee to the local coffee lover .
Key Strategies
Over the next 6 months our focus will be to Develop a smart and dynamic brand that will be marketed to the daily coffee consumer in the local market. This task will be undertaken in the context of our broader strategy to Open a further 3 stores in various regional locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 1000 frequent coffee drinker members Annualised net profit of $50k to support second store opening Develop in house coffee brand
About this document
quality coffee Business Plan
This document was created by Charles of High St Espresso using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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