Pamper Parlour 1 Page Business Plan
Overview
Pamper Parlour has a clear business objective to produce Makeup & Nails services. These services have been developed over the last couple of months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pamper Parlour has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fast and effective beauty. This is a critical issue for our selected target market of females that take pride in how they look but also have busy lives.
The Value Proposition
Pamper Parlour is uniquely positioned to deliver value to females that take pride in how they look but also have busy lives. "Pamper Parlour will provide a service that is creative, fast and effective." In order to be deliver on this value proposition, with quality makeup and nail service but we will also offer a mobile service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Makeup & Nails market. We consider our key competitors to be: Cecilias Nails & Beauty Salon and The Beauty Boutique. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cecilias Nails & Beauty Salon and The Beauty Boutique because Pamper Parlour will be running out of a full hair salon that also has a massage therapist. We have the competitive advantage of being able to offer everything under one roof.
Key Strategies
Over the next 6 months our focus will be to open a part time placement in the salon which will eventually expand into full time. This task will be undertaken in the context of our broader strategy to open a full Pamper Parlour salon. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: start the business part time, build the business into full time and eventually open a Pamper Parlour salon.
About this document
Makeup & Nails Business Plan
This document was created by Sophie of Pamper Parlour using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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