Inspiration Haven: Everyone's Camping Resort 1 Page Business Plan
Overview
Inspiration Haven: Everyone's Camping Resort has a clear business objective to develop, produce and promote ALL-Accessible Inspiration Vacations. These services have been in the development stages with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to offer a one of a kind vacation experience for those seeking a unique and inspiring refuge from life's stresses through creative arts and entertainment surrounded by the beauty of nature. Whilst existing resorts have been useful teaching tools for testing the customer problem, our unique themed lodging, arts and inspiration offerings/events, and extensive handicapped accessibility are welcome services unique in the industryto fully capitalise on the business potential serving our target market. Our growth path is clearly oriented around the addition of new sites and services, their development, and the subsequent marketing of these. It is understood that costs will be associated with development and marketing and these have been allowed for in our budget.
The Customer
Inspiration Haven: Everyone's Camping Resort has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as inaccessible generic and stressful camping and vacation opportunities opportunities. This is a critical issue for our selected target market of travelers including persons with disabilities.
The Value Proposition
Inspiration Haven: Everyone's Camping Resort is uniquely positioned to deliver value to travelers including persons with disabilities. "Inspiration Haven: Everyone's Camping Resort will Provide a memorable and inspirational experience." In order to be deliver on this value proposition, we are handicapped accessible offering one of a kind lodging and campsites with focus on arts inspiration and entertainment. This capability has taken considerable time and resources to plan and develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the All-Accessible Inspiration Vacations market. We consider our key competitors to be: State Parks
Private campgrounds
Theme Park Campgrounds
Hotels and motels.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these competitors by offering one of a kind themed sites and lodging, exyreme emphasis on handicapped accessibility, arts/inspiration themed grounds, workshops activities events and entertainment..
Key Strategies
Over the next 6 months our focus will be to research site purchase and associating regulations and guidelines. This task will be undertaken in the context of our broader strategy to decisively choose location, plan purchase and plan to apply for permits. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1: Purchase, develop and open tents sites/coffee & juice arts bar/small venue 2: Expand and add RV sites and main pavilion with associating facilities. 3: Add themed cabins, out-of-the-box lodging, and associating facilities.
About this document
All-Accessible Inspiration Vacations Business Plan
This document was created by Amy of Inspiration Haven: Everyone's Camping Resort using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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