Phalanx PT and Development 1 Page Business Plan
Overview
Phalanx PT and Development has a clear business objective to develop Personal Fitness Training services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Phalanx PT and Development has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offering cheaper personal training services whilst still retaining quality of service. This is a critical issue for our selected target market of Professional athletes.
The Value Proposition
Phalanx PT and Development is uniquely positioned to deliver value to Professional athletes. "Phalanx PT and Development will Provide obstacle course racing coaching." In order to be deliver on this value proposition, we Service is mobile which reduces the need for clients to travel.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal Fitness Training market. We consider our key competitors to be: Surrounding gyms, other personal trainers, 24hr gyms,. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Surrounding gyms, other personal trainers, 24hr gyms, by Specialising is Obstacle course racing which is a newly formed sport, growing in popularity. .
Key Strategies
Over the next 6 months our focus will be to Carry out flyer mailbox drops, set up Facebook page and webpage. This task will be undertaken in the context of our broader strategy to Offer retail services, selling fitness supplements, training t-shirts, hats etc. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 regular clients Expand operations into a Crossfit style gym Have regular retail sales and signups at Obstacle a Racing events.
About this document
Personal Fitness Training Business Plan
This document was created by Brock of Phalanx PT and Development using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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