Psychology 1 Page Business Plan
Overview
Psychology has a clear business objective to produce Bariatric Psychological Support services. These services have been developed over Two years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Psychology has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of support in the community. This is a critical issue for our selected target market of Bariatric patients.
The Value Proposition
Psychology is uniquely positioned to deliver value to Bariatric patients. "Psychology will offer Pre and post operative counselling." In order to be deliver on this value proposition, we have amassed Unique qualifications and experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have no competitors within the Bariatric Psychological Support market. Our understanding of the marketplace has been used to refine our strategy and value proposition. We believe that we can complement the weight wise clinic by Opportunity for extended support beyond publicly funded therapy.
Key Strategies
Over the next 6 months our focus will be to Advertise and seek referrals. This task will be undertaken in the context of our broader strategy to Gain competency in marriage therapy. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain space Gain ancillary competencies 10 clients continuously
About this document
Bariatric Psychological Support Business Plan
This document was created by Margot of Psychology using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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