Pretty things 1 Page Business Plan
Overview
Pretty things has a clear business objective to develop, produce, promote and distribute Wire wrap jewelry products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pretty things has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating unique and desirable pieces. This is a critical issue for our selected target market of people who wear jewelry.
The Value Proposition
Pretty things is uniquely positioned to deliver value to people who wear jewelry. "Pretty things will create high quality, handmade, one of a kind products, that make the customer look and feel good." In order to be deliver on this value proposition, we have a unique blend of practical skills and knowledge that blends with raw artistic vision, talent and passion to create stunning artwork you cant take your eyes off of. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wire wrap jewelry market. We consider our key competitors to be: Local artisans, Online shops, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local artisans, Online shops, by quality with variety.
Key Strategies
Over the next 6 months our focus will be to utilize friends and social networking. This task will be undertaken in the context of our broader strategy to get more training to expand skills. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell on Etsy Sell in the SSI market Improve quality and variety of materials
About this document
Wire wrap jewelry Business Plan
This document was created by Virginia of Pretty things using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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