SoMeEco 1 Page Business Plan
Overview
SoMeEco has a clear business objective to promote Furniture and Home Decor products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SoMeEco has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create a system to sell of products to Social Media followers, friends and circles.. This is a critical issue for our selected target market of Women 24-54 niche market.
The Value Proposition
SoMeEco is uniquely positioned to deliver value to Women 24-54 niche market. "SoMeEco will Have a turn key system for people who want to start their own business of selling online.." In order to be deliver on this value proposition, we Will provide thousands of products warehoused in Chicago ready to ship any where in the US.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Furniture and Home Decor market. We consider our key competitors to be: All furniture retailers and online stores target women as decision makers. We focus on upper middle class with Household income of $50k-100k. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All furniture retailers and online stores target women as decision makers. We focus on upper middle class with Household income of $50k-100k. by We will have expanding group of people that sell products they choose to people they connect with..
Key Strategies
Over the next 6 months our focus will be to SoMeEco create an Ecosystem for Salespeople and employees to reach more customers.. This task will be undertaken in the context of our broader strategy to Will focus on Mobile and Social Media platform like Pinterest, Twitter, Facebook, Google plus, Youtube and LinkedIn among others.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build company social media platforms as strong brand base Inspire and train all employees to set up,their network and site After proof of concept expand to affiliate market
About this document
Furniture and Home Decor Business Plan
This document was created by Firas of SoMeEco using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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