sellmore.com 1 Page Business Plan
Overview
Sellmore.com® is a firm dedicated to the Advertising & Building of Business Brands. We have a clear business objective, which is to: Develop, Produce, Promote and Distribute Media of products and services of our patrons (our partners).
These products and services have been developed over 6 months with a core focus on addressing key customer problem and gainfully exploiting associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers and partner with them in an explosive growth.
Customer growth is considered to be the critical activity and we are seeking to grow the sales volume and patronage of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer' business growth and satisfaction. Our long term objective is to build mutually profitable partnerships.
The Customer
Sellmore.com® has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer solution as - Generation of higher traffic patronage, increase of business activity, thereby increasing sales volumes - resulting in higher profits.
This is a critical issue for our selected target market of Businesses, Service Providers & Consultants.
The Value Proposition
Sellmore.com® is uniquely positioned to deliver value to Businesses, Service Providers & Consultants.
Sellmore.com® will guarantee our customers 100% increase in market share, hence offering Customers a 100% increase in business volumes. This will be offered at less than 10% of sales' increase.."
In order to be deliver on this value proposition, we have designed a brilliant strategy.
Our Unique Selling Point (USP) is our ability to reach far and wide, covering vast categories of people in search of products and services ...bringing them face to face with your business' products and services.
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage. This competitive advantage is a product of careful extensive research on hundreds of businesses.
Competitors
We have a number of competitors within the Advertising & Brand Building market. We consider our key competitors to be: Rhythms, RayPower, The Nation, Channels TV, etc.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rhythms, RayPower, The Nation, Channels TV, etc.
Our advantage over these media are vast and extensive.
*Sellmore.com is easily accessible.
*Sellmore.com is cost effective.
*Sellmore.com has greater spread.
*Sellmore.com doesn't need power to access its content.
*Sellmore.com engages the customers' sight.
*Sellmore.com is regular and periodically distributed hence creating Brand name consciousness in the mind of would be patrons.
*Sellmore.com clearly displays images of products & services along with contact details of its patrons and customers.
*With sellmore.com, as people move, the Brand Name of Patrons also travels.
*Sellmore.com engages the reader in a persuasive manner to contact the businesses advertised.
*Sellmore.com has a dedicated and evolving website and products and services offerings are constantly updated.
*Sellmore.com' online presence ensures that your business is always on the move and gives a professional outlook.
*Sellmore.com' online website hosts businesses at no extra cost and is complimentary to the print edition.
*Sellmore.com runs a 24/7 Customer Care Front Desk enabling instant resolution of queries and complaints.
*Sellmore.com is dynamic in advert placement- this gives our customer's the advantage where it matters most.
Key Strategies
Over the next 6 months, Sellmore.com is going to hold a trade fair to push its Brand Name and generate greater awareness.
This task will be undertaken in the context of our broader strategy. Sellmore.com is going to publish a comprehensive Yellow Pages of all businesses in the region, thereby creating enormous value for its customers.
These strategies amongst others are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development timelines.
A few of the milestones that will be achieved over the next 2 years are:
*100% numerical Customer satisfaction.
*Launch of Yellow Pages & its complimentary Online Editions.
*Successful Product Takeoff in FCT Abuja.
About this document
Advertising & Building Business Brands Business Plan
This document was created by Tolu of sellmore.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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