The Flour Box 1 Page Business Plan

Cakes and sugarcraft classes Business Plan

The Flour Box 1 Page Business Plan

Overview

The Flour Box has a clear business objective to produce personalised confectionary products and to provide sugarcraft classes and demonstrations as a service. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The Flour Box has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have beautiful, delicious and professionally made confectionary which can be ordered in an efficient and convenient manner as they do not have either the skills or time. This is a critical issue for our selected target market of busy/working moms with young children.

The Value Proposition

The Flour Box is uniquely positioned to deliver value to Moms with young children. "The Flour Box will We provide beautiful and delicious personalised confectionary for your events on time and with a smile.." In order to be deliver on this value proposition, our unique flexible trading times enables us to communicate with our target market at times that suit them, we are easily accessible via various social networks Madenia will personally deal with each client to ensure that the ordering process is efficient and so that the customers needs are met.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Cakes and sugarcraft classes market. We consider our key competitors to be: SweetArts, Julie's Cake Studio, Cupcakes by Design, Marianne's, Charly's Bakery, Tessa's Bakery. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SweetArts, Julie's Cake Studio, Cupcakes by Design, Marianne's, Charly's Bakery, Tessa's Bakery by Friendly staff, an efficient ordering process, flexible working hours, creative designs and classes on offer..

Key Strategies

Over the next 6 months our focus will be to design new and creative cake classes and aquire new students. This task will be undertaken in the context of our broader strategy to relocate the business to a larger premises.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch 3 new courses including baking. Obtain 10 new corporate clients to provide us with larger repeat orders. Lastly launch a new product that can be produced on a larger scale and distributed nation wide.

About this document
Cakes and sugarcraft classes Business Plan
This document was created by Madenia of The Flour Box using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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