Simply Renewed Home Staging + Design 1 Page Business Plan
Overview
Simply Renewed Home Staging + Design has a clear business objective to develop, produce, promote and distribute real estate design & marketing products and services. These products and services have been developed over 3 months with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of serviced home owners and agents. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Simply Renewed Home Staging + Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as the need for homeowners and agents to sell their homes and commercial spaces, and the need for opportunities that promote positive entrepreneurial spirit in the real estate community. This is a critical issue for our selected target markets of homeowners and real estate agents.
The Value Proposition
Simply Renewed Home Staging + Design is uniquely positioned to deliver value to homeowners and real estate agents. "Simply Renewed Home Staging + Design will provide home staging and marketing services for home owners and agents, while training and developing real estate entrepreneurs." In order to be deliver on this value proposition, we believe our unique interdisciplinary areas of expertise, and access to resources enables us to build a profitable business and expand through independent franchise trainees. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the real estate design & marketing industry. We consider our key competitors to be: stagedtosell.biz, showhomes.com, elitehomestagingca.com, and stagingdiva.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with stagedtosell.biz, showhomes.com, elitehomestagingca.com, and stagingdiva.com, because we utilize expert design sensibilities, and a duplicatable process with student benefits and franchise opportunities. Students will earn and learn by doing.
Key Strategies
Over the next 6 months our focus will be to participate in local industry meet ups, post business listings on key sites on the web, reach out via social media, and develop real estate stager training program curriculum and certificate program. This task will be undertaken in the context of our broader strategy to develop 20 franchises nationwide, with approximate annual revenue of $1,000,000. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtaining 100 clients, developing 100 students, and establishing 100 franchises.
About this document
real estate design & marketing Business Plan
This document was created by Jaime of Simply Renewed Home Staging + Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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