TruVue Inspections 1 Page Business Plan
Overview
TruVue Inspections has a clear business objective to provide property inspections services and consulting. These services have been developed over the past year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be a critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
TruVue Inspections has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A lack of understanding in regards to their home's construction. This is a critical issue for our selected target market of Home buyers.
The Value Proposition
TruVue Inspections is uniquely positioned to deliver value to Home buyers. "TruVue Inspections will Provide an interactive experience rather than a cold impersonal report as well as future consulting.." In order to be deliver on this value proposition, we will take full advantage of our most powerful asset - a personable inspector who cherishes and thrives on customer trust. As well as 18 years of trades and real estate experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home inspections market. We consider our key competitors to be few and far between. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The competition by nurturing relationships that we will develop with clients.
Key Strategies
Over the next 6 months our focus will be to Obtain education. This task will be undertaken in the context of our broader strategy to Obtain a NYS license and launch. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain steady work from referrals 3 inspections per week by the end of 2015 and to become financially self sufficient.
About this document
Home inspections Business Plan
This document was created by Mike of TruVue Inspections using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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