Stickbands 1 Page Business Plan
Overview
Stickbands has a clear business objective to produce, promote and distribute Silicone gel headbands products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Stickbands has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a solution to hair getting in the way of a face, and/or eyes, making it hard to perform to your best in athletics or for satisfying comfort.. This is a critical issue for our selected target market of young female athletes.
The Value Proposition
Stickbands is uniquely positioned to deliver value to young female athletes. "Stickbands will Provide a headband that is both fashionable and effective, allowing comfort and a high quality solution to hair problems.." In order to be deliver on this value proposition, we provide a light-weight, thin headband, with complete grip and elasticity. Available in several colors and patterns.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Silicone gel headbands market. We consider our key competitors to be: Lulu lemon, Nike, Under Armor etc..Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lulu lemon, Nike, Under Armor etc. , by our affective design and material choice.
Key Strategies
Over the next 6 months our focus will be to find resources and effectively plan and test our product . This task will be undertaken in the context of our broader strategy to Produce headbands, advertise, and begin selling the product.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new Product, Obtain 100 Customers , and The success of a popular well-known Product
About this document
Silicone gel headbands/elastics Business Plan
This document was created by Aubrey of Stickbands using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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