The Raquel Brand 1 Page Business Plan
Overview
The Raquel Brand has a clear business objective to promote Raquel's music and character brand through albums, videos, social media content, live shows and appearances, merchandise, and other popular culture products and services. This brand has been in development over the course of the past 10 years, with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy I consider it critical to identify and outline business objectives, and align these objectives with clear and measurable development milestones. The key long term business objective is to launch a new artist, and essentially a new brand. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Raquel Brand has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem solved by music artists is the need for an inspirational figure who, by striking a balance between being relatable and intangibly admirable, facilitates in emotional catharsis and emotional support through life experiences. This is a critical issue for our selected target market demographic which consists of some males, but predominantly females--ages 12 to 39 years old.
The Value Proposition
The Raquel Brand is uniquely positioned to the target demographic. "The Raquel Brand will deliver great pop music, innovative in sound and eclectic in style, and always reflective of real life experience." In order to deliver on this value proposition, we commit to providing fans and consumers with high quality, relevant, relatable, and emotionally moving content. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the music industry. We consider our key competitors to be: The 5 Major record labels. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The 5 major record labels by focusing on cultivating a fan base and constantly working to maintain the attention of consumers. .
Key Strategies
Over the next 6 months our focus will be to to first off, invest in state of the art recording gear. . Then record a 10-12 track LP. . This task will be undertaken in the context of our broader strategy to Once mastering of the LP is complete it is time to launchRaquel as a brand. I will then implement a marketing campaign which hits social media, local venues, and local radio stations. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build a state of the art recording facility Record and release LP Implement strategic marketing campaign
About this document
Music, videos, merchandise Business Plan
This document was created by Raquel of The Raquel Brand using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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