The Smell Good co. 1 Page Business Plan
Overview
The Smell Good co. has a clear business objective to develop, produce, promote and distribute Air fresheners products. These products have been developed over 2yrs. with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Smell Good co. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as None. This is a critical issue for our selected target market of Anyone over 15.
The Value Proposition
The Smell Good co. is uniquely positioned to deliver value to Anyone over 15. "The Smell Good co. will We make and sell air fresheners." In order to be deliver on this value proposition, we Very cost effective. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Air fresheners market. We consider our key competitors to be: ,frebreeze, air wick, arm and hammer. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ,frebreeze, air wick, arm and hammer by Production cost is very low.
Key Strategies
Over the next 6 months our focus will be to Create a production team. This task will be undertaken in the context of our broader strategy to Hire independent contractors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Help the youth open center for kids give some youth jobs
About this document
Air fresheners Business Plan
This document was created by Lisa of The Smell Good co. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment