The Golden Rule Productions 1 Page Business Plan
Overview
The Golden Rule Productions has a clear business objective to develop, produce, and distribute video services. These services have been developed with a core focus on addressing the key customer needs and associated opportunities.
The Business Objectives
Recognizing a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer connection is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer connection process.
The Customer
The Golden Rule Productions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as the need to capture moments in time. This is a critical issue for our selected target market of parents of athletes, churches, and businesses.
The Value Proposition
The Golden Rule Productions is uniquely positioned to deliver value to parents of athletes, churches, and businesses. "The Golden Rule Productions will Produce a video masterpiece capturing remarkable moments from your life." In order to deliver on this value proposition, we put our heart and soul into each project with 15 years of live production experience at CNN Headline News. Our experience and resources create the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the video market. We consider our key competitors to be: local media companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with local media companies with our experienced professional, passionate people who make up The Golden Rule Productions.
Key Strategies
Over the next 6 months our focus will be to build relationships with as many people as possible. This task will be undertaken in the context of our broader strategy to expand beyond Cobb County. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers $100,000 profit giving back $10,000.
About this document
Videos Business Plan
This document was created by Julie of The Golden Rule Productions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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