Tiger Helicopters 1 Page Business Plan
Overview
Tiger Helicopters has a clear business objective to produce its Training products and services. These products and services have been developed over 22 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tiger Helicopters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as funding for the customer to complete the training with us. This is a critical issue for our selected target market of potential recreational and career pilots.
The Value Proposition
Tiger Helicopters is uniquely positioned to deliver value to recreational and professional pilots. "Tiger Helicopters will provide quality training to ensure a long and prosperous career for its career pilots." In order to be able to deliver on this value proposition, we have excellent previous experience in the industry and a very good safety record. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Training market. We consider our key competitors to be: HeliAir, Sloane Helicopters and the HeliCentre. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with HeliAir, Sloane Helicopters and the HeliCentre by using our large, state of the art facilities with our well maintained aircraft and experienced instructors.
Key Strategies
Over the next 6 months our focus will be to develop a better advertising programme. This task will be undertaken in the context of our broader strategy to expand into other countries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a student pipeline of at least 10 new students per year. Win the large overseas contract we are working on and complete the Chinese marketing package.
About this document
Training Business Plan
This document was created by Alan of Tiger Helicopters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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