Deviara 1 Page Business Plan
Overview
Deviara has a clear business objective to produce Quality food products and services. These products and services have been developed over 18 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Deviara has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Great food with great value. This is a critical issue for our selected target market of College students.
The Value Proposition
Deviara is uniquely positioned to deliver value to College students. "Deviara will offer the best food at the best price." In order to be deliver on this value proposition, we will use knowledge 18 years of experience across the country allows me to create menu items that everyone will crave. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality food market. We consider our key competitors to be: Mexican restaurants and pizza shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mexican restaurants and pizza shops by using higher quality ingredients..
Key Strategies
Over the next 6 months our focus will be to Create a menu that will have something that everyone will crave . This task will be undertaken in the context of our broader strategy to Expand into delivery. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch restaurant start delivery open second restaurant
About this document
Quality food Business Plan
This document was created by Arthur of Deviara using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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