Tidy Towel 1 Page Business Plan
Overview
Tidy Towel has a clear business objective to develop, produce, promote and distribute " No Blow" Beach Towel products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Tidy Towel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as This " No Blow" towel will eliminate the tireless problem of your beach towel blowing up and away when at the beach while either swimming or sun tanning. This is a critical issue for our selected target market of beach and outdoor event patrons.
The Value Proposition
Tidy Towel is uniquely positioned to deliver value to Beach and outdoor event patrons. "Tidy Towel" will eliminate that annoying and tireless problem of your towel blowing up and away. In order to deliver on this value proposition, I have around ten years in retail , automotive and commercial sales. My market research has turned up only minimal other products with similar function so there is strong market share projected locally and internationally. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the "No Blow" Beach Towel market. We consider our key competitors to be: inferior and messy. This is a no mess simple peg and play setup. Tidy Towel has a safe storage pocket for protecting your valuables whilst swimming and doubles as a beach pillow when you place your shirt and or other soft belongings in the storage pocket. Unique to the market with its "peg n play" loops which hold your 220mm sand pegs. Our understanding of our competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with This "no mess" simple "peg and play" setup. Tidy Towel has a safe storage pocket for protecting your valuables whilst swimming and doubles as a beach pillow when you place your shirt and or other soft belongings in the storage pocket. It is accompanied by 4-8 x 220 mm plastic sand pegs to hold in place. It's a unique and innovative twist on anything that is currently on the market..
Key Strategies
Over the next 6 months our focus will be to aquire savvy investors to help pattern, manufacture and retail this innovative and helpful cost effective product that will make going to the beach a more pleasurable and stress free experience. This task will be undertaken in the context of our broader strategy . I wish to see this product on the shelves of big market retailers like Kmart, Coles Myer, Big W & in the local surf stores such as City Beach and local fashion retail stores like Jay Jays, Cotton On. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find savvy investors produce and manufacture "Tidy Towel" Retail in known brand name stores create a name known product that is iconic to Australia and its beach culture.
About this document
No Blow Beach Towel Business Plan
This document was created by Shawn of Tidy Towel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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