Turf & Trees 1 Page Business Plan
Overview
Turf & Trees has a clear business objective to develop Garden maintenance services. These services have been developed over the last year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Turf & Trees has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offering an professional and ready available service. This is a critical issue for our selected target market of busy parents, who struggle to find the time to get out in the garden.
The Value Proposition
Turf & Trees is uniquely positioned to deliver value to Busy parents. "Turf & Trees will Provides a service that delivers high quality that you might not have the time or knowledge to do it yourself." In order to be deliver on this value proposition, I am a Certified professional carrying essential certificates, and using some of the best equipment on the market not to forgot our 10 years of experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Garden maintenance market. We consider our key competitors to be: Eds gardening . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eds gardening by A more personal relationship, so your not just a number to a franchise.
Key Strategies
Over the next 6 months our focus will be to Go full time . This task will be undertaken in the context of our broader strategy to having a profitable company. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have a sign written van, obtain 12 regular customers and to become a tree surgeon
About this document
Garden maintenance Business Plan
This document was created by Tom of Turf & Trees using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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