Two Lawn Brothers 1 Page Business Plan
Overview
Two Lawn Brothers has a clear business objective to provide Lawn Care Services. These services have been developed over several months of planning with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key short term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process, client database, and revenue stream.
The Customer
Two Lawn Brothers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to receive quick and quality lawn care services. This is a critical issue for our selected target market of residences and businesses with lawns.
The Value Proposition
Two Lawn Brothers is uniquely positioned to deliver value to Residences with lawns. "Two Lawn Brothers will provide a professional, quick, and impeccable service in order to provide our customers with an extraordinary experience.." In order to deliver on this value proposition, we two brothers promise customer satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lawn Care market. We consider our key competitors to be everyone who cuts a lawn. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Everyone.
Key Strategies
Over the next 6 months our focus will be to Implement a strategic and aggressive marketing campaign. This task will be undertaken in the context of our broader strategy to Expand into new services and offering products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 Lawns Up sell Products Launch New Product
About this document
Lawn Care Business Plan
This document was created by Sean of Two Lawn Brothers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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