Yoka Design 1 Page Business Plan

Digital and print graphic design Business Plan

Yoka Design 1 Page Business Plan

Overview

Yoka Design has a clear business objective to produce stunning digital and print graphics as a service. These services have been developed over two years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.

The Customer

Yoka Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as communicating with their current and potential new clients. This is a critical issue for our selected target market of organizations and businesses who are doing positive things in the world.

The Value Proposition

Yoka Design is uniquely positioned to deliver value to people who are doing positive things. "Yoka Design empowers clients to convey their message through stunning media design." In order to be deliver on this value proposition, we listen to client needs, design based on that input and teach clients to manage their own websites and social media. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the dital and print graphic design market. We consider our key competitors to be: Kamelsheet,SOF, and other designers used by river network . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these entities by providing great service, listening and respond quickly to client needs.

Key Strategies

Over the next 6 months our focus will be to increase our rates by $20 per hour. This task will be undertaken in the context of our broader strategy to Increase quality of service. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make enough to rent office space, gain 10 consistent clients and obtain 10 positive testimonials.

About this document
Digital and print graphic design Business Plan
This document was created by Teresa of Yoka Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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