Australian Cleaning Co 1 Page Business Plan
Overview
Australian Cleaning Co has a clear business objective to provide a Commercial Cleaning Service and products. These products and services have been developed over a long period of time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and build strong long term relationships. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Australian Cleaning Co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide a 5 star reliable service. This is a critical issue for our selected target market of Commercial businesses.
The Value Proposition
Australian Cleaning Co is uniquely positioned to deliver value to Commercial businesses. "Australian Cleaning Co will Provide a first class service to our clients on an affordable budget." In order to deliver on this value proposition, Our attention to detail and pride in our brand to perform beyond all expectation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial Cleaning Service market. We consider our key competitors to be: other commercial cleaning services Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively within the cleaning market by offering Environment friendly "Green" cleaning products .
Key Strategies
Over the next 6 months our focus will be to Create a website
Research the industry
Promote the company
Research products
Marketing
Branding. This task will be undertaken in the context of our broader strategy to Expand the clientele
Aquire a commercial place of business
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design a logo create a website first client
About this document
Commercial Cleaning Service Business Plan
This document was created by Ash of Australian Cleaning Co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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