Cash Creators 1 Page Business Plan
Overview
Cash Creator has a clear business objective to Buy And Sell products and offer buy back services. These products and services have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers to create an ongoing profitability. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process which will lead us to increased profitability.
The Customer
Cash Creators has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customers needing money and needing to buy products at cheaper prices. This is a critical issue for our selected target market of Financially struggling community members.
The Value Proposition
Cash Creators is uniquely positioned to deliver value to Financially struggling community members. "Cash Creators will Offer you instant cash against unwanted items, the opportunity to buy them back and cheaper products to buy." In order to deliver this value proposition, we have ensured that we are the only business on the high street in Kinson that offers customers cash for their unwanted goods and a chance to buy them back for a small fee. We are also able to sell our products for a much lower cost saving sales customers money on the items they purchase. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Buy And Sell Store market. We consider our key competitors to be: Cash generator, cash converters, cash recycle, CEX. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cash generator, cash converters, cash recycle, CEX because Unlike some others we offer the chance to buy products back. We are a friendly family run store able to build rapport and customer relationships. We are also the only competitor within a 8-10 mile range in this market.
Key Strategies
Over the next 6 months our focus will be to Creatively advertise the shop, run a sharp clean store, and offer customer help and incentives such as trade ins etc. This task will be undertaken in the context of our broader strategy to Look for key suppliers to supply brand new seasonal stock, and expand our product range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain enough buying customers to have a fully stocked shop Have accounts with suppliers Have a customer database of 100 clients
About this document
Buy And Sell Store Business Plan
This document was created by Jodie of Cash Creators using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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