Premier Fitness 1 Page Business Plan
Overview
Premier Fitness has a clear business objective to promote Heath and Fitness products and services. These products and services have been developed over One month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Premier Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fitness. This is a critical issue for our selected target market of People wanting better health and moms in the community.
The Value Proposition
Premier Fitness is uniquely positioned to deliver value to People wanting better health and moms in the community. "Premier Fitness will Location and price." In order to be deliver on this value proposition, we Nobody else there and we are a better value. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have two competitors within the Heath and Fitness market. We consider our key competitors to be: Ak Club and
Body Renew. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ak Club and
Body Renew by Better location and
Better values .
Key Strategies
Over the next 6 months our focus will be to 1)Simple contracts
2)easy applications
3)guest passes
4)waiver
5)sales pitch. This task will be undertaken in the context of our broader strategy to 100 members Beka
New location
300 Frank . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open The club, 30 in 30 and talk to all neighbors
About this document
Heath and Fitness Business Plan
This document was created by Frank of Premier Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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