Catering Co & Rentals 1 Page Business Plan
Overview
Catering Co & Rentals has a clear business objective to develop, produce, promote and distribute Catering, rentals, catering equipment products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Catering Co & Rentals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We deal daily with rental no catering clients no we always put our clients ideals before ours. Our motto of our company is "You crave We cater". This is a critical issue for our selected target market of Catering and Rentals.
The Value Proposition
Catering Co & Rentals is uniquely positioned to deliver value to Catering and Rentals. "Catering Co & Rentals will Provide a service of catering that will become the household and industry top name." In order to be deliver on this value proposition, we We delay on any quotes or proposals for catering or functions. We deliver a 5 star service and have dealt with some of the big mining companies Shaft Sinkers, Lonmin and Xstrata just to mention a few. We have delivered a unique and special function and service to them every time.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Catering, rentals, catering equipment market. We consider our key competitors to be: Our current biggest opposition can cater for 1000+ people. (Spitbraai King) we would love to get on there level to expand and travel further for bigger functions.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our current biggest opposition can cater for 1000+ people. (Spitbraai King) we would love to get on there level to expand and travel further for bigger functions. by We create special menus and decor for every function. We strive to deliver a unique venue and function as well as catering to everyone of our clients..
Key Strategies
Over the next 6 months our focus will be to We are striving to expand our business with the goal of purchasing more catering stock to obtain bigger mining clients nod to be able to cater for a 1000 and more people.. This task will be undertaken in the context of our broader strategy to With the expanding of the business we are going to strive to gaining more function for national and international companies as well as employing more staff as well as purchasing another two deliver and transport trucks to assist in the big functions. We currently can cater for up to 600 people and in the next year we would like to be able to cater for 2000+ people. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand company to cater for 1000 + clients Employ more staff and purchasing of another truck for deliveries. To be able to cater in other provinces.
About this document
Catering, rentals, catering equipment Business Plan
This document was created by Annesta of Catering Co & Rentals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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