Griffin 1 Page Business Plan
Overview
Griffin has a clear business objective to develop Structural Repairs services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Griffin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of reliable subcontractors available for the principal contractors working on Network Rail. This is a critical issue for our selected target market of Network Rail.
The Value Proposition
Griffin is uniquely positioned to deliver value to Network Rail. "Griffin will Offering an first class service to principal contractors." In order to be deliver on this value proposition, we Our teams of operatives are built of experienced knowledgable people allowing us to deliver our first class service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Structural Repairs market. We consider our key competitors to be: BBK Construction Ltd
ASH Civil's
Abbey Rail. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with BBK Construction Ltd
ASH Civil's
Abbey Rail by At Griffin we like to keep control of our contracts and not overstretch our selves, ensuring we always supply the best operatives .
Key Strategies
Over the next 6 months our focus will be to Develop close supply chain link with B&M McHugh and gain new clients. This task will be undertaken in the context of our broader strategy to Develop new supply chain partnerships. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: £250,000 turnover at month 6. £600,000 turnover month 12! 2 additional supply chain partnerships by month 12
About this document
Structural Repairs Business Plan
This document was created by Kieron of Griffin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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