City Arts Academy, LLC 1 Page Business Plan
Overview
City Arts Academy, LLC has a clear business objective to develop Arts Education services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
City Arts Academy, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for highly trained, passionate Teaching Artists to provide affordable extracurricular programs in music, art, dance and drama. This is a critical issue for our selected target market of Out-of-School Time Providers.
The Value Proposition
City Arts Academy, LLC is uniquely positioned to deliver value to Out-of-School Time Providers. "City Arts Academy, LLC will be the centralized resource for affordable arts education to Out-of-School Time Providers." In order to be deliver on this value proposition, we are the sole provider of on-site extracurricular arts education that teaches such a variety of classes and provides all necessary learning materials and equipment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Arts Education market. We consider our key competitors to be: Young Rembrandts and Musicopia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Young Rembrandts and Musicopia by uniquely providing on-site arts education programs in music, art, dance, and drama.
Key Strategies
Over the next 6 months our focus will be to streamline scheduling and payment processes for summer camp programs. This task will be undertaken in the context of our broader strategy to take the summer camp model and expand to New York City boroughs and Washington, DC. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Net $30,000 in Philadelphia during the 2015 summer season alone; Net $10,000 in Brooklyn during 2015 summer season; Complete legally protected curricula for music programs.
About this document
Arts Education Business Plan
This document was created by Benjamin of City Arts Academy, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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