Connect Cafe 1 Page Business Plan
Overview
Connect Cafe has a clear business objective to promote Relationship with Christ products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Connect Cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lostness. This is a critical issue for our selected target market of University Students.
The Value Proposition
Connect Cafe is uniquely positioned to deliver value to University Students. "Connect Cafe will We want to see God transform lives and communities." In order to be deliver on this value proposition, we We bring people together to help the oppressed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Relationship with Christ market. We consider our key competitors to be: Mormons, Jehovah's Witnesses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mormons, Jehovah's Witnesses by We're not a cult.
Key Strategies
Over the next 6 months our focus will be to Open cafe before Fall Semester. This task will be undertaken in the context of our broader strategy to Hire locals. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open cafe hire locals reach students
About this document
Relationship with Christ Business Plan
This document was created by Clinton of Connect Cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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