Eyelash HQ 1 Page Business Plan
Overview
Eyelash HQ has a clear business objective to produce Eyelash extensions & beauty treatments services. These services have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Eyelash HQ has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality of service. This is a critical issue for our selected target market of Women aged between 18-60.
The Value Proposition
Eyelash HQ is uniquely positioned to deliver value to Women aged between 18-60. "Eyelash HQ will change your whole look with something as simple as eyelash extensions. When applied correctly the will make you look and feel much younger." In order to be deliver on this value proposition, my main service will be eyelash extensions and what puts eyelash HQ aside from another salon that might only do it a couple of times a week is I do this everyday. Which means I am turning over products ei. Glue, as shelf life is shortened when glue has been opened and precision of every application. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Eyelash extensions & beauty treatments market. We consider our key competitors to be: Lash envy - they offer a more vast variety style of lashes. Usually longer more dramatic
Miss eyelash - targeting a more prestige clientele. Providing a natural looking enhancement.
Bat your lash - they offer training and also sell products . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lash envy - they offer a more vast variety style of lashes. Usually longer more dramatic
Miss eyelash - targeting a more prestige clientele. Providing a natural looking enhancement.
Bat your lash - they offer training and also sell products by I would like to focus on customer experience. Having the client feel relaxed and not rushed as they may feel at other salons..
Key Strategies
Over the next 6 months our focus will be to Website
Local business promotion
Referral program with existing clients
Active on social media. This task will be undertaken in the context of our broader strategy to Incorporate retail products - homewares and lifestyle products
Training in eyelash extensions
Sell eyelash extension products to industry . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new clients complete website training or selling lash products
About this document
Eyelash extensions & beauty treatments Business Plan
This document was created by Yasmin of Eyelash HQ using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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