Family First Denver 1 Page Business Plan
Overview
Family First Denver has a clear business objective to produce Life Insurance And Annuities products and services. These products and services have been developed over the last few months with a core focus on addressing key customer exposure and retirement planning.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Family First Denver has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as prospecting, increasing activity. This is a critical issue for our selected target market of home owners and families that need retirement planning.
The Value Proposition
Family First Denver is uniquely positioned to deliver value to home owners and families that need retirement planning "If you die today will your family have the financial security to keep the house/life style?." In order to deliver on this valued proposition, our sales team is compromised of independent brokers. We work with a plethora of companies to find the right fit for your family's need. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Life Insurance And Annuities market. We consider our key competitors to be: MetLife
Farmers
NY Life
AIL
Etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MetLife
Farmers
NY Life
AIL
Etc. by Interpersonal client relationships, cash back options, and guaranteed coverage options.
Key Strategies
Over the next 6 months our focus will be to purchase more leads, hire agents and obtain referral base.. This task will be undertaken in the context of our broader strategy to continue to purchase mailers, use old prospects for going back and service existing clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: generate 1,000,000 Life AP Hire 85 agents Sell 2,500,000 Annuities.
About this document
Life Insurance And Annuities Business Plan
This document was created by Nathan of Family First Denver using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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