Fortify Business Marketing Solutions 1 Page Business Plan
Overview
Fortify Business Marketing Solutions has a clear business objective to distribute Promotional Products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Fortify Business Marketing Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of ease in ordering a branded product online. This is a critical issue for our selected target market of medium to large businesses.
The Value Proposition
Fortify Business Marketing Solutions is uniquely positioned to deliver value to medium to large businesses. "Fortify Business Marketing Solutions will provide an efficient service of integrity, honesty and reliability.." In order to deliver on this value proposition, we will seek to decrease the back and forth process for businesses, we want to get the job done in the simplest and fastest way possible.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the promotional products market. We consider our key competitors to be: Promotions only
Vavavoom and fresh promotions
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Promotions only
Vavavoom and fresh promotions by providing our clients an efficient and time saving experience delivering the product as requested.
Key Strategies
Over the next 6 months our focus will be to Increase speed of product to customer process. By creating an easier online ordering platform. . This task will be undertaken in the context of our broader strategy to be achieving revenue of $1,000,000 by getting more clients. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have an ecommerce website with 1000 products online. Make 1,000,000 in revenue have 70 clients who spend more than 20000 per year
About this document
Promotional products Business Plan
This document was created by Bryan of Fortify Business Marketing Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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