TupperJenn 1 Page Business Plan
Overview
TupperJenn has a clear business objective to promote Tupperware products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
TupperJenn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Storage solutions, food longevity. This is a critical issue for our selected target market of Women.
The Value Proposition
TupperJenn is uniquely positioned to deliver value to Women. "TupperJenn will Demonstrate a range of products that will assist in simplifying household tasks, organisation & storage.." In order to be deliver on this value proposition, we Life time guarantee, value for money, simplified living solutions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tupperware market. We consider our key competitors to be: Decor
Any plastic storage containers
Avon . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Decor
Any plastic storage containers
Avon by Life time guarantee
Tried & tested for over 50 yrs in over 100 countries .
Key Strategies
Over the next 6 months our focus will be to Phone calls
Motivated
Organised
Parties, mail drops, shops, shows. This task will be undertaken in the context of our broader strategy to Get recruits. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete all new demo step ups recruit 2 consultants obtain 100 customers
About this document
Tupperware Business Plan
This document was created by Jenn of TupperJenn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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