The Cough Shop 1 Page Business Plan
Overview
The Cough Shop has a clear business objective to promote and distribute in- demand Local merchants' products to a community that supports its local businesses in a cafe environment. These products have been chosen to meet the Northwest's need for quality, socially responsible goods while enjoying healthy, delicious food and drinks.
The Business Objectives
The key component of our growth strategy is to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Cough Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Social gatherings, local products, friendly customer service. This is a critical issue for our selected target market of Everyone.
The Value Proposition
The Cough Shop is uniquely positioned to deliver value to Everyone. "The Cough Shop has a fun, friendly atmosphere, while offering many local favorites in one place, and original recipe healthy food and drinks." In order to be deliver on this value proposition, we provide the Best possible customer service, a fun atmosphere, community driven events and products, and healthy, fast, food and drinks. This business model has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Local merchants' consignment and teas market. We consider our key competitors to be: A La Carts food pod, and all other local food pods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our competitors because We offer more than just food and we are open at night, too.
Key Strategies
Over the next 6 months our focus will be to Increase sales and advertising. This task will be undertaken in the context of our broader strategy to Develop a Mobile site . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Mobile site launch online marketplace get 100 customers
About this document
Local merchants' consignment and teas Business Plan
This document was created by Stephanie of The Cough Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment