Accellorize 1 Page Business Plan
Overview
Accellorize has a clear business objective to develop, produce, promote and distribute Designer phone cases products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Accellorize has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Current offerings in the market does not suit the local taste. This is a critical issue for our selected target market of Trendy iphone owners.
The Value Proposition
Accellorize is uniquely positioned to deliver value to Trendy iphone owners. "Accellorize will Offer a phone case that suites the local taste through its local inspired design, while protecting their phones with the highest quality materials." In order to be deliver on this value proposition, we Our partnerships with local designers to source designs, and superb suppliers to source the cases. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Designer phone cases market. We consider our key competitors to be: No local competitors but many global ones. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No local competitors but many global ones by Unique local inspired designs.
Key Strategies
Over the next 6 months our focus will be to -Hire local designers
< br />-source reputable manufacturers to produce the designs
< br />-finalize the product package
< br />. This task will be undertaken in the context of our broader strategy to Expand to "made to order" model. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Source 5 designs Sell 100 cases Supply 2 retailers
About this document
Designer phone cases Business Plan
This document was created by Ahmed of Accellorize using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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