Steve Goods Vintage Tours 1 Page Business Plan
Overview
Steve Goods Vintage Tours has a clear business objective to develop, produce, promote and distribute Coach holidays services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Steve Goods Vintage Tours has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Always there to listen. This is a critical issue for our selected target market of Been in the industry 27 years.
The Value Proposition
Steve Goods Vintage Tours is uniquely positioned to deliver value to Been in the industry 27 years. "Steve Goods Vintage Tours will Flyers." In order to be deliver on this value proposition, we Old fashioned values. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coach holidays market. We consider our key competitors to be: John Martin Holidays,
< br />Berkleys coaches. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with John Martin Holidays,
< br />Berkleys coaches by We give a personal service .
Key Strategies
Over the next 6 months our focus will be to Advertising . This task will be undertaken in the context of our broader strategy to Local media . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: But own coaches Own a shop Mobile hotel
About this document
Coach holidays Business Plan
This document was created by Steve of Steve Goods Vintage Tours using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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