BabyCakes Cupcakery & More 1 Page Business Plan
Overview
BabyCakes Cupcakery & More has a clear business objective to develop, produce, promote and distribute fresh "Scratch Baked" products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
BabyCakes Cupcakery & More has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability for people to satisfy their sweet cravings for fresh baked goods at their fingertips! Convenience at its best! No more wasted hours in the kitchen. This is a critical issue for our selected target market of Everyone all ages!
The Value Proposition
BabyCakes Cupcakery & More is uniquely positioned to deliver value to Everyone. "BabyCakes Cupcakery & More will Provide a unique product that's sure to meet your sweet tooth needs with a service untouched by any." In order to be deliver on this value proposition, our unique product takes the consumer into a world of flavors unexplored by any other company. Our knock your socks off flavors are our niche and the fact their scratch baked makes it all the more better. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh Scratch Baked Goods market. We consider our key competitors to be: Noone! No other bakery has the flavor line up we have ; however there are those that represent with more basic flavors, such as Sprinkles , Carlos Bake Shop, Uncle Willies Pies, Cretias, and a few others--however all stand more than 15-20 miles from our registered city of Duncanville.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that Our flavors are one of a kind! (I.e. The Texas Briskake--a brisket cupcake)
Key Strategies
Over the next 6 months our focus will be to grow revenue. Baby Cakes will work to perfect the processes, ensure margins are correct, work to create more efficient duplication within the company, attend more vendor trade shows for more visibility, and much more. This task will be undertaken in the context of our broader strategy to Expanding into a physical location . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase the number of Vendor Events-More Visibility Improve Internal Processes Increase the number of Large Cake Sales
About this document
Fresh Scratch Baked Goods Business Plan
This document was created by Rhekeisha of BabyCakes Cupcakery & More using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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