Fitness 360 1 Page Business Plan
Overview
Fitness 360 has a clear business objective to produce Fitness and Lifestyle services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fitness 360 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Recreating a whole new life for clients .. This is a critical issue for our selected target market of People evolving better.
The Value Proposition
Fitness 360 is uniquely positioned to deliver value to People evolving better. "Fitness 360 will Provide a service that encompasses all aspects of health and longevity.." In order to be deliver on this value proposition, we Our unique lifestyle reconditioning allows clients to attain all services in private and on their own terms. It's not just a fitness regimen, it's a lifegevity initiative.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness and Lifestyle market. We consider our key competitors to be: Sports Conditioning institute, 24 hour fitness.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sports Conditioning institute, 24 hour fitness. by We deal with addiction issues, psychological blocks and core belief systems that block success and growth..
Key Strategies
Over the next 6 months our focus will be to We will create more than a personal private gym facility. We will provide lifestyle coaching, diet management and addiction management.. This task will be undertaken in the context of our broader strategy to There will also be peer counsel servicing, addiction specialists, spiritual guidance and holistic approaches, as well as technology to support.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Smart Phone social app Fitness hotline 24 hour counseling
About this document
Fitness and Lifestyle Business Plan
This document was created by Nick of Fitness 360 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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