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Wednesday, May 25, 2016

McClain Marketing 1 Page Business Plan

Create online presence for small businesses Business Plan

McClain Marketing 1 Page Business Plan



Overview

McClain Marketing has a clear business objective to produce an online presence for small businesses with our products and services. These products and services have been developed over years of knowledge in technology with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

McClain Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to help small businesses create an online presence through web and social media to meet customers that may not even know they exist. This is a critical issue for our selected target market of small business owners.

The Value Proposition

McClain Marketing is uniquely positioned to deliver value to Small business owners. "McClain Marketing will provide small businesses with one the best online presence in today's market. We specialize in building websites and social media accounts as well as managing and maintaining them as well. We build quality clean interfaced websites and social accounts sure to impress you and your potential customers." In order to be deliver on this value proposition, we provide a real person behind building your companies online presence. We are with you every step of the way, tailoring to what makes your business special. We also beat the competitions pricing and turn around time. You are sure to get quality and a timely fashioned product because we keep you involved through the process. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the online stage. We consider our key competitors to be: Online website building platforms but none in town person to person competition . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with online platforms because we do the work for you and you interact with a person and not a robot. We listen, execute, and follow up with everything that we do. .its that simple.


Key Strategies

Over the next 6 months our focus will be to first; perfect our product, grow customer base, build subscription customers, perfect turn around time, become profitable, start with people we know, then local businesses, and community connections statewide. Then, branch out through advertisements in businesses and past clients. Also, creating a portfolio and good reputation. . This task will be undertaken in the context of our broader strategy to, by year 1 I would like to be at a minimum of 50,000 in gross sales and build a team of three employees that stay targeted on main areas. Target 1: produce a great product and reputation
Target 2: acquire subscription accounts as well as one time sales. Profitable.
Target 3: branch out from local and state region and build brand. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch and become legal LLC, acquire customers and subscribers, build small team and become profitable in both subscription and products services.

About this document
Create online presence for small businesses Business Plan
This document was created by Dom of McClain Marketing using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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