Bespoke furniture craft 1 Page Business Plan
Overview
Bespoke furniture craft has a clear business objective to produce handcrafted furniture products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of business growth strategy I have considered it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to grow profitability. It is critical that I balance revenue growth with the growth in cost base. Whilst the desire for profitable growth may constrain my growth rate, it is more important that revenue growth in isolation.
The Customer
Bespoke furniture craft has been created with a clear focus on the needs of my customers. Through a structured customer discovery process, I have validated the key customer problem as unique and tasteful one off solid furniture. This is a critical issue for my selected target market of people who care for bespoke furniture and fine craftsmanship.
The Value Proposition
Bespoke furniture craft is uniquely positioned to deliver value to individuals who care for bespoke furniture and fine craftsmanship. "Bespoke furniture craft will resourcefully produce recycled quality products providing up cycled reused quality materials." In order to deliver on this value proposition, I will make one off unique items that will last for years to come, providing some of the best pieces for individuals who love quality. This capability has taken considerable time and resources to develop and forms the cornerstone of my competitive advantage.
Competitors
I have a number of competitors within the handcrafted furniture market. I consider key competitors to be: private sellers and other craftsmen running a cheap start up business. My understanding of these competitors has been used to refine my strategy and value proposition. I believe that I can compete effectively with private sellers and other craftsmen running a cheap start up business by being imaginative and creating completely unique all hand made products while setting the benchmark for service in my marketplace.
Key Strategies
Over the next 6 months my focus will be to establish a productive furniture business developing and creating innovative one off and up cycled solid wood furniture. This task will be undertaken in the context of my broader strategy to expand the business in to a showroom. These strategies are a tactical implementation of my overall business goal as outlined above.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the business, create enough quality product to sell and sustain a profitable income and to establish and retain a return customer base.
About this document
Handcrafted furniture Business Plan
This document was created by Kevin of Bespoke furniture craft using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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